Every day, the number of people using the internet is growing.
Search engine queries have increased by 60% in the past year alone. Businesses that don’t have websites are very likely to fall behind their competitors who do.
Clearly, all businesses that are interested in growth need to have a strong online presence—but how do you begin? Today, we’ll explore what you need to know about small business website packages.
Ready to get started on your project? To get a quote for your new website project, contact us today.
Why Do Small Businesses Need a Website?
It’s no secret that the internet has significantly changed the way we do business.
If you’d wanted to grow a retail business 20 years ago, you would’ve had to invest in multiple brick and mortar stores across the country.
Today, however, small business websites can easily reach audiences of not thousands, not tens of thousands, but millions of people.
Today, a website is the new business card.
You likely know that you need a business card, even if it’s just a few words on a tiny square of cardboard.
Just like a business card makes you seem more legitimate, small businesses today are considered more legitimate when they have an actual website, not just a social media page.
Why is this?
It’s because a website comes across as more professional than social media. Additionally, it’s likely going to serve a greater purpose, providing more than just contact information.
When a small business website packages information about its products, services, and what the business is about, website visitors may feel more confident in the business. That can, in turn, mean that visitors are more likely to choose them over their competitors.
What Should Be Included in Small Business Website Packages?
More than anything else, developing a strong website has to do with creating a good user experience.
Even if you’re offering the best products or services in the world, it doesn’t mean a thing if your website is a confusing, disorganized mess.
Take a moment to consider some of the big brands—each one, without exception, has carefully curated a customer experience that’s evident from the moment you arrive at their website.
Above and beyond that curated customer experience, these companies have done their research. They’ve tested various versions of their websites, choosing the version that was most effective in converting visitors to customers.
Your business’s website creates a digital first impression for potential customers.
That first impression should be positive, and an accurate representation of your company. When your website is carefully and considerately designed, it showcases all of the ways in which your business is different, and desirable.
We understand that it’s easy to get caught up in the website design process, and to focus more on creating a website that works for you. Don’t forget to think about your customers’ experiences, too!
If you want to build a successful online business, you’ll want to focus on building a strong foundation. Just like a house lacking a properly engineered foundation could fail, a website that’s built haphazardly isn’t likely to be successful. Don’t lose potential customers over poor website design! If you’re overwhelmed by the process, or just not sure where to start, take a look at our website pricing article.
What are the key elements of a good website?
Social Proof
Social proof is vitally important for brands, because customers are inundated with marketing messages each and every day. As a result, these savvy consumers know better than to blindly trust ads and brand messaging blindly.
Trust comes from the masses, not from the businesses themselves. While social proof can be found in many places, online social proof marketing is rapidly emerging as one of the most trusted sources of information.
What does this look like for your business? Make sure that you dedicate a section of your website to testimonials and reviews. If these are in video format, they’re likely to be even more persuasive.
Clean Design
“Clean” is a design principle.
Displaying the most important information first matters. Website visitors can quickly access what they want and need without needless scrolling, or sifting through links.
Make a positive first impression with your customers by providing relevant information first.
Don’t forget to also pay attention to:
- Clear CTAs,
- White space, and
- Easy-to-scan sections.
Good Code
Your website, your business, and even your marketing plan all rely on the same thing to make them successful: Coding.
When people visit your website, they see the final product of that coding, but they’ll never see the code that makes it work.
A computer, however, does.
Any problem with your site can affect the entire user experience, from page loading speed to SEO. These issues aren’t rare, believe it or not—they happen more often than you think.
Your key takeaway? Make sure your code is clean and doesn’t have any hidden bugs.
SEO
We get it, there’s a lot of misunderstanding about SEO. It isn’t just about rankings. It’s really about reaching your target audience.
Building relationships with your industry peers, having the skills to answer questions with wisdom and relevant advice, and establishing yourself as an authority can all play a huge role in SEO.
When you lend a helping hand, others are more likely to return the favor. Whether that’s by sharing their time, or through referral traffic, both can lead to higher rankings and more conversions.
Your website needs a strong SEO foundation, both in regards to content and technical SEO. What does that look like? Check out how we helped Newsletter Glue improve their technical SEO.
How Clio Websites Can Help
We offer competitive small business website packages. Contact us today if you’re ready to get started with your project.
The Average Cost of Small Business Website Packages
The average cost of a small business website can range between $3,500 and $5,000 CAD. You might find cheaper solutions—but as the old saying goes, we truly believe that “You get what you pay for.”
Costs will vary, depending on the number of pages that you need, the functionality, and any special requirements you may have.
Responsive Web Design
Your business is growing, and you need to be certain your website will be able to keep up.
Whether you need a complete redesign, or simply to update an existing website, you can trust Clio Websites for modern, responsive web design services.
We’d be thrilled to build something that looks professional on any device, gives you the rock-solid foundation you need to grow your business, and makes sure your customers can easily find what they’re looking for.
WordPress Websites
If you have been looking for a Calgary-based WordPress expert, your search is over.
As a leading development agency here in Canada, we’ve helped numerous clients set up their projects. We have a team of experienced developers—there’s no project too big (or too small) for us to handle.
SEO (Search Engine Optimization)
All of our client’s websites are SEO-optimized, and we help them generate more website traffic.
We use proven SEO and search engine marketing (SEM) strategies to drive targeted traffic to your website.
Maintenance and Support
Your website is down, again. Also, the content on your website hasn’t been updated in 2 years.
Guess what?
You don’t have an SEO problem. You have a website management problem.
Clio Websites makes sure that your content is fresh and your website is running smoothly. Contact us today to get started!
Website Packages Designed for Success FAQs
1. What are small business website packages?
Small business website packages are bundled website solutions designed to give businesses everything they need to establish a strong online presence. These packages typically include professional design, clean code, responsive layouts, SEO optimization, and essential pages that help convert visitors into customers.
2. Why do small businesses need website packages instead of just social media?
While social media is helpful, it doesn’t replace the credibility and functionality of a professional website. Small business website packages provide a centralized, professional platform where customers can learn about your services, build trust through social proof, and take action—something social platforms alone can’t fully offer.
3. What’s included in your small business website packages?
Our small business website packages focus on creating an excellent user experience and a strong foundation for growth. They typically include clean, modern design, responsive web development, SEO-ready content, fast-loading code, clear calls to action, and space for testimonials or reviews.
4. How much do small business website packages cost?
The average cost of small business website packages usually ranges between $3,500 and $5,000 CAD, depending on the number of pages, features, and custom functionality required. While lower-cost options exist, professionally built packages deliver better performance, scalability, and long-term value.
5. How do small business website packages support SEO?
Strong SEO starts with a solid website foundation. Our small business website packages include clean code, fast load times, optimized site structure, and SEO-ready content to help your business reach its target audience and generate organic traffic over time.
6. Are your small business website packages mobile-friendly?
Yes. All of our small business website packages include responsive web design, ensuring your site looks professional and functions smoothly on desktops, tablets, and mobile devices—so customers can find what they need on any screen.
7. Do small business website packages include maintenance and support?
They can. Website success doesn’t stop at launch. Ongoing maintenance and support ensure your content stays fresh, your site runs smoothly, and technical issues don’t hurt your SEO or user experience—something many businesses overlook without a proper website management plan.
8. How can Clio Websites help?
Clio Websites offers competitive small business website packages designed to help businesses grow online with confidence. From WordPress development and SEO optimization to ongoing maintenance and support, we provide everything you need to build, manage, and scale a successful website. Get in touch with us today to see how we can help with your project.
